The Independent Agency Awards 2024 Shortlist Announcement

We are happy to announce that our 2024 Independent Agency Awards shortlist is now live!

We have an outstanding selection of agencies taking part this year, with an even more exceptional collection of campaigns.

Winners will be announced live at the Awards Ceremony at Mad//Fest’s main Hexagon stage on the evening of July 2nd.

Group 1. Disciplines

Best use of PR

MikeWorldWide – Transforming Conversations Around Money: One Billionaire At A Time for The Sunday Times
PrettyGreen – Restaurant of Imagination for PlayDoh
Propeller Group – The Death of the Comfort Zone? – Unwrapping Psychological Safety in the Workplace for Behave
Richmond & Towers – Christmas, easy as pie for Pukka

Best use of Brand Experience

Grand Central Creative – RHS Chelsea Flower Show 2023 for The Newt
Imagination – London Series Trafalgar Square Takeover for MLB
PrettyGreen – Restaurant of Imagination for PlayDoh
Seen Presents and CAA – EX30 Launch for Volvo
Space – Hendrick’s Gin Perfumery for Hendrick’s Gin
ZEAL Creative – Weetaboxpark for Weetabix

Best use of Promotional Techniques

Sponsored by PromoVeritas

RPM – Win a Ski Holiday for Ciroc
Savvy Marketing – Pepsi Max Taste for Tesco
Savvy Marketing – Rugby World Cup National Campaign for Asahi
ZEAL Creative – Pringles Away From Home x PayPoint Promotion

Best use of Media

Anything Is Possible – We have a Confession to make: We love stealing market awareness for Best Western
Mostly Media – Cut The Crap for Crohn’s & Colitis
Republic of Media – The Birra Others Look Up To for Menabrea
Republic of Media – Turning Ostriches into Early Birds…to detect cancer early for The Scottish Government
Total Media – The Most Disastrous Campaign Ever for Hiscox

Best use of TikTok

SEEN Connects – Believe It and Achieve It for Rightmove
PrettyGreen – Hide ‘N’ Seek with BETASQUAD for Nerf Gelfire

Best use of Social Media

IF. – We want Surcare for Surcare
PrettyGreen – Gelfire Hide N Seek With Beta Squad for Nerf
The Ninety-Niners – Add Some Wow To Your Full English for Dole Sunshine Company
Whalar – Creator Of The Week for NFL
Whalar – Oatly Works In (Almost) Everything for Oatly

Best Shopper Campaign (in-store and online)

Sponsored by Halo..demystifying promo risk

Mesh – UK Launch for Cruzcampo
N2O – Tesco Finest for Tesco
Savvy Marketing – Rugby World Cup for Asahi

Best Digital Product

DNA – Redefining Brand Communications for easyJet and Bacardi-Martini
Space – National League TV for National League
ZEAL Creative – Digital Pay It Forward for Starbucks

Best use of Google Media

Sponsored by Google

Launch – Thinking outside the frocks for Weird Fish
Seed – Revenue growth for it Luggage using Google’s full suite of tools
Anything Is Possible – Personalisation-at-scale drives record sales for Shutterly Fabulous
Found – Breaking through the growth ceiling for Peacocks

Group 2. Craft

Best Idea/Concept

Mad River – Brand Development and Packing of The Herbalistas – for Typhoo
Resolution Design – Client Subscription Software for Subzapp
ZEAL Creative – Weetaboxpark for Weetabix
PrettyGreen – Furbtrees for Hasbro EMEA

Best Art Direction & Design Campaign

The Behaviours Agency – Rebrand for Hedges Direct
Amigo Partnership – Adding some ”Sisu” for Finnish fintech brand Basware
ZEAL Creative – Unlock Your Universe for Lucozade with Xbox and Bethesda Softworks
ZEAL Creative – LactoFREE OOH Special Build for Arla

Best use of Copy

BBD Perfect Storm – Swim Better for eo
RPM – Be More Burt campaign for Burt’s Bees

Group 3. Sectors

Best B2B Campaign

Sense – TikTok High for TikTok
The Ninety-Niners – Mental Health UK Partnership for Lloyds Bank
Altavia UK – Decanting UK Trade Perceptions for Australian Vintage
Seen Presents – ForYou Summit for TikTok
AMS Media Group and Frank Bright & Abel – Join In for The Royal Society of Chemistry
Total Media – The Most Disastrous Campaign Ever for Hiscox

Best B2C Campaign

ZEAL Creative – Weetaboxpark for Weetabix
Wasserman – New Family Retailer Tour for Mini
SEEN Connects – Believe It and Achieve It for Rightmove
Richmond & Towers – Summer of Music for Brooklyn Brewery
Launch – Elevating Bespoke Buildings with Impactful Performance Marketing for David Salisbury

Best FMCG

ZEAL Creative – Weetaboxpark for Weetabix
The Ninety-Niners – Add Some Wow To Your Full English for Dole Sunshine Company
Stir PR – Chapelle en Bas for Chapel Down
Savvy Marketing – Rugby World Cup for Asahi
Republic of Media – The Birra Others Look Up To for Menabrea
Total Media – Securing the future for Greene King brewery

Best Retail Campaign

Space – Global Retail Experience Guidelines for Hamleys
N2O – Christmas Grottos for Tesco
Accomplice – Brand Launch for YayDay

Best Professional Services Campaign

Amigo Partnership – A Frixionless Planet for HICX
Impression – SEO Strategy for Stanhope Insurance
BBD Perfect Storm – Law of Tomorrow for Mishcon de Reya

Best Entertainment, Leisure and Travel Campaign

Impression – Paid Social, Programmatic and Strategy for Norse Airlines
BWP Group – Launching Gravity MAX at Liverpool ONE for Gravity Active Entertainment
Designate – Anything’s Europossible for Eurocamp
PrettyGreen – Disney 100: The Landmarks for Disney
The PHA Group – Raising the profile of British Basketball in the UK for British Basketball League

Best ‘Not for profit’ Campaign

Mostly Media – Cut The Crap for Crohn’s & Colitis
Anything Is Possible – Time for Fun for Boundless
Crafted – The Surgery Appeal for Médecins Sans Frontières UK
Aduro Communications – Not a Choice for In Kind Direct

Best Purpose Driven Campaign

distillery – Queer Joy for the Albert Kennedy Trust (akt)”
AB – Action on Inclusion for TfL
ZEAL Creative – Spread Good in the Neighbourhood for Anchor
Splendid Communications – Sport the Signs for National Suicide Prevention Day 2023 for Movember

Purpose Awards

Stellar Search
Republic of Media
PrettyGreen
Launch

MAD//Fest Female Leaders Club Award

Savvy – Catherine Shuttleworth
Seen Presents – Louisa O’Connor
The Behaviours Agency – Sue Benson

Best International Campaign

Wasserman – LEGO Disney: 100 Years of Wonder for LEGO
AVANTGARDE – Saadiyat Nights for Abu Dhabi  Department of Culture and Tourism
PromoVeritas – Cricket World Cup for Booking.com
BBD Perfect Storm – Break The Cycle for Ruffles

The Freedom Awards…

Winners for the Freedom Awards will be announced on the 2nd July at MAD//Fest.

The Freedom awards are 4 extra trophies that will be selected by the judges.

The four extra awards are:

Agency Collaboration

Agility

Bravery

Client Service

Independent Agency of the Year 

Shortlist and Winner announced on 2nd July at MAD//Fest at The Independent Agency Awards Event