The Independent Agency Awards 2025

We are happy to announce that our 2025 Independent Agency Awards winners are now live!

We have an outstanding selection of agencies taking part this year, with an even more exceptional collection of campaigns.

Group 1. Disciplines

Best use of PR

Sunny Side Up – Food for Discerning Diners – New Covent Garden Market

Best use of Brand Experience

Circle Agency – THE HOT MILKSHAKE UNBELIEVA-BAR! – Costa Coffee

Best use of Media

Sponsored by Teads

VCCP Media – Teaching the Old Dogs New Tricks – Bulldog

Best use of Social Media

Savvy Marketing – No More Nails – Red Bull Soapbox Race

Best Shopper Campaign (in-store and online)

Sponsored by Halo

Savvy Marketing – Robinsons X Wicked – Robinsons

Best Digital Product

Forty Eight Point One – From World-Class Physical to World-Class Digital. Capturing the Dishoom Magic – Dishoom

Best use of Google Media

Sponsored by Google

Crafted – The million pound milestone – MUJI

Best Promotional Campaign

Sponsored by PromoVeritas

Lime Communications – Wash & Win with the No.1 – Kärcher

Group 2. Craft

Best Idea/Concept

PrettyGreen – Picture of Health – Bupa

Best Art Direction & Design Campaign

bandstand – Meet Pip – c2c Rail

Best use of Copy

Amigo Partnership – Your Parents – The Pools

Group 3. Sectors

Best B2B Campaign

bandstand – What Iff – Biffa

Best B2C Campaign

ORCA – ‘No Matter Their Manners…’ – Pet Drugs Online

Best FMCG Campaign

ZEAL – Dry Manuary – TENA Men

Best Retail Campaign

Sponsored by Nectar360

Savvy Marketing – Pay Day – adidas

Best Specialist Sector Campaign

Sponsored by Herdify

Mediaplus UK – Most Disastrous Campaign Ever – Hiscox

Best Entertainment, Leisure and Travel Campaign

PrettyGreen – Silent Night, Gentle Light – Sky Kids

Best ‘Not for profit’ Campaign

MI Media & GOOD Agency – The Love Inside – MND Association

Best Purpose Driven Campaign

Axe + Saw – The Centre – Spotify x Mentivity

Agency Purpose Awards

Sponsored by the Awards Official Talent Partner DNA Recruit

Altavia UK

Best International Campaign

PrettyGreen – Picture of Health – Bupa

The Freedom Awards…

The Freedom awards are 4 extra trophies that will be selected by the judges.

The four extra awards are:

Agency Collaboration

The Specialist Works x Craft Media – A Home Run for House Lingo – Ruggable

Agility

eight&four – CPR Saved my life for British Heart Foundation

Bravery

Truant – Hypnocat – Material Focus

ZEAL – Dry Manuary – TENA Men

Client Service

Bind Media – Accelerating Paid Search, Fuelled by Data – heycar

MAD//Fest Female Leaders Club

Sponsored by MAD//Fest

Elena Mills – The Salve Health Ltd

Independent Agency of the Year £1m Revenue or Under

Sponsored by ‘Indie Agency Club’ formerly known as Agencynomics

Axe+Saw

Independent Agency of the Year

Sponsored by Grapeseed Media

PrettyGreen