ENTRY GUIDLINES
DEADLINES
Early Bird Deadline: 1st March 2024
Regular Deadline: 5th April 2024
Late Deadline: 19th April 2024
ENTRY FEES
- Early Bird Deadline (Alliance Member rate): £200.00+vat per category
- Early Bird Deadline:£250.00+vat per category
- Regular Deadline (Alliance Member rate): £250.00+vat per category
- Regular Deadline: £300.00+vat per category
- Late Deadline (Alliance Member rate): £300.00+vat per category
- Late Deadline: £350.00+vat per category
*Deadline dates are 11:59pm UK time zone.
* Alliance Member rates are applicable to existing members of The Alliance of Independent Agencies only. Alliance member agencies who joined in 2024 or are on the enhanced benefits package have 1 x free entry.
- The entry fee is determined by the date you submit your entry for judging with full payment.
- All entries intended for judging must be paid in full and submitted prior to the entry deadline.
- This includes online payments and bank transfers. All originating bank charges must be prepaid.
ENTRY FORM
The entry form is in 4 steps:
- Start Here
- Campaign Details
- Attachments
- Team
- Agency name must not appear anywhere in the entry submission other than where requested
- To enter into multiple categories after completing an entry you may copy it in ‘my entries’ by selecting the 3 dots next to your entry name and selecting copy. You now can now rename and re-assign the category of this new copied entry and make any other amends as you see fit
- Use the help tip – each entry question has a tooltip that will help you answer the questions appropriately.
- THE INDEPENDENT AGENCY AWARDS 2024 are open to any independent agency working in the marketing and advertising sector that has run in any market worldwide and has been created and executed by an agency during the calendar years 2022/2023. Campaigns that started in 2022 are eligible as long as the activity continued into 2023.
- The Independent Agency Awards are run from the UK, but they are open to international entries. It doesn’t matter if you’re a UK agency that ran work overseas or an agency based outside the UK, we’d be delighted to have your work entered.
Important Information
* Entry deadline: 19th April at 11:59pm GMT
* Please note the entry deadline, this date is final and there will be no extensions provided. The system will automatically prevent entry submission after the deadline.
* Shortlisted entries will be announced on 7th May 2024
* Awards presentation ceremony: 2nd July 2024 at MAD//Fest
* You may edit your entry after submitting, up until the entry deadline.
* Please make sure all your personal details are entered accurately, including contact details.
* You are eligible to enter more than one category, as long as the work submitted meets the criteria.
* You can use the ‘copy’ feature to create a copy of your entry and change the category as required.
* Entry fees may be paid by credit card and must be paid online at time of completing submissions. If your submissions have not been paid for at close of entry they may not be included for judging.
* A merchant fee will be applied to entries paid by Visa, MasterCard and American Express. These fees will be added to your total and outlined in the payment summary.
File uploads
In step 4 of the entry form you can support your entry with links to websites, videos and file uploads.
- If you are uploading links to a video on YouTube, Vimeo or other video sharing platforms please ensure that your agency name is not visible on the account details. Please make sure that all files are accessible until October 2024.
- All entries must have a showcase high res image uploaded. This image will be used to represent the entry in any communications including show guide and AV at the awards presentation.
- We recommend you upload no more than 5 supporting separate images with your entry (Rather than upload individual images judges will appreciate one PDF file with multiple images and narrative in one place.)
- Case study videos should be no more than 3 minutes in duration and we recommend no more than 2 minutes. If uploading multiple videos please label them clearly. eg casestudy.mov and TVcommercial.mov. Always ensure your agency name is NOT in the video or the file name.
Physical samples
All supporting material will be viewed by judges online. Please note that hard copy samples and mood boards will not be accepted. Any print or hard copy material used in the campaign should be uploaded as a PDF.
Judging
Judging takes place over 2 rounds.
Round 1 29th April – 10th May
Judges are allocated categories to review and are selected to ensure a balance of skills (creative, strategy, data, agency and client). Judges review entries per category online and score each entry 0-10 in the 3 criteria of strategy, creativity/execution and results – with a total score of up to 30 points. The top performing entries in each category proceed to round 2.
Round 17th May
Judges review the work per category and vote to find a winner in every category. The debate is open, judges vote confidentially and winners are not announced until the live event in July. The round 2 debate will be in person at the Google, 123 Buckingham Palace Road – London.
Support
Please email awards@allindependentagencies.org or call 0207 0969484