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Our 2026 Judge Chairs

Group 1 - Disciplines

Jo Abram – Marketing Director, Shaken Udder

Best use of Brand Experience

Michael Boaler – Head of Marketing & Global Media, Dr Martens

Best use of Media

Adam Hetherington – Senior Agency Manager & Head of Industry Intelligence, Google

Best use of Google
Group 2 - Craft

Chairs to be announced

Alex Willis – Director of Digital Media and Audience Development, The FA

Best Idea / Concept
Group 3 - Sectors

Richard Barnes – Marketing Director, Bel Group

Best FMCG Campaign

Frank Morris – Head of Marketing and Sales, Mishcon de Reya

Best International Campaign
Special Awards
Becky is the Managing Director of Oystercatchers, a trusted advisor to brands and intermediary partner. Prior to joining Oystercatchers in 2024, Becky built her career in client side, agency and inhouse environments. She has run in house content and production studios for The FT and The Economist, founded and run the marcomms agency Ambition London, been a global client lead for WPP and run brand-side marketing teams in the travel, entertainment and publishing sectors. Never happier than connecting people and supporting talent of all ages and stages, Becky is a Campaign 40 over 40 winner,and now judge, an AdWeek Future is Female Winner, a supporter and judge of the BD100 Awards, the Chair of Governors at a girls’ school and a qualified Executive Coach.

Becky McKinlay – Managing Director, Oystercathers

MAD//Fest Female Leaders Award
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